Under the thumb

A new competition from Nandos calls for designs that will be used on bottles of Coca-Cola. The theme of the design is ‘happiness’.

The advertising is another example of the use of the thumbprint. This image gives the pattern the appearance of a wood-cut, within which is the ubiquitous Coke bottle.

So, in the primordial mark of human presence, lies embedded the global brand of modern life.

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