Grass to Gold – Delhi Feb 2011



“Grass to Gold”

WCC—International Jewellery Convention, February 2011

Jewellery through the ages has mirrored society. How jewellery is worn, the reasons for wearing it, and the material it is made of—all are reflections of the societal values, and prevalent beliefs of the times. From Sumerian queens, Egyptian pharaohs, and Indian royalty, to the Cleopatras, Princess Dianas, and Grace Kellys of the world—the annals of history are replete with stories and pictures of ornaments used to adorn the human form.

Grass to Gold is intended to capture this diversity, symbolism, and artistic form. Last held in 2004, the convention is to be held again in 2011 in New Delhi, India. Featuring tribal, traditional, and contemporary jewellery, this event is to be sponsored by the World Crafts Council. The idea is to bring together artisans and jewellers from various parts of the world, and to encourage an open exchange of ideas, methodologies, and technologies. Above all, the forum is intended to provide a platform to learn about changing consumer trends.

The convention will explore how common, everyday material (grass) can be transformed into artistic masterpieces (gold) through the skills of the craftsperson/designer. Metal, wood, bone, shells, gems…these are just some of the raw materials that offer the potential to be transformed into exquisite pieces of jewellery.

A collaboration

Grass to Gold is intended to be a collaboration—a collaboration of artists, artisans, and designers; a collaboration of ideas; a collaboration of the traditional and the modern; a collaboration of the functional and the aesthetic. It is, above all, a coming together of skills under one roof.

Why India?

Enthused by the success of the Grass to Gold Convention in India in 2004, New Delhi has been chosen as the venue because of the consumer profile and the mindset of the consumer. Delhi offers promise as a lucrative and international market for diverse ranges of jewellery.


All five regions of the WCC will be represented in the convention, with jewellers and designers participating in the events.


The convention features the following:

  • Seminars covering tribal, traditional, and contemporary jewellery—A forum that allows people to understand innovations in the field of jewellery, materials, design, and fashion as they adapt to changing consumer trends.
  • Exhibition—A special International event having 5 participants from each region i.e. Asia Pacific, Europe, Africa, North America and Latin America.
  • Sales of Jewellery—Ranging from traditional, tribal, and contemporary using materials as diverse as fibre, metal, and recycled material. All will be specially designed for the event.
  • Workshops—On the design and finishing techniques in jewellery; made from fibre, metal, and recycled material; interactive with craftspeople from all the regions.

About the World Crafts Council

The World Crafts Council (WCC) is a non-government; non-profit organization founded by Mrs.Aileen Webb and co-founded by Ms. Margaret Patch and Smt. Kamaladevi Chattopadhyay in 1964, in New York. What began as a single entity in the United States eventually got structured in to five regions—Africa, Asia Pacific, Europe, North America and Latin America. WCC is the only international NGO working in the crafts sector and is affiliated to UNESCO in a consultative status.

As a unique honour, India from the APR Region was elected to take over the Presidency of the WCC in November, 2008 with Mrs. Usha Krishna of the Crafts Council of India (CCI) at the helm.

The objectives of WCC are threefold:

  • To strengthen the status of crafts as a vital element of cultural and economic life
  • To promote a sense of fellowship among the craftspeople of the world
  • To encourage, advise, and nurture the crafts communities

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